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FreshDirect RIPE: Supporting emerging brands
FreshDirect has launched the RIPE incubator, a one-year pilot program for food brands with retail ambitions that want to take their business to the next level. This initiative is aligned with our long-standing commitment to partnering with local vendors across the farming, fishing, and food production sectors. From a pool of more than 90 applicants, we selected these six brands to join our first cohort. Each brand will receive one-on-one mentorship from FreshDirect, with the aim of helping them develop strategies for success and expanding their customer base within New York City and the tri-state area.
