Beyond the shelf: the rise of DEI in the grocery sector
The impact of proper Diversity, Equity and Inclusion (DEI) representation resonates with consumers, enhancing brand loyalty and trust. The growing movement of integrating DEI into the selection and representation of products, not just in the grocery space, but across multiple industries, underscores a fundamental shift in consumer preferences and expectations. This paradigm reflects the awareness that our grocery choices extend beyond mere consumption; they echo our values, beliefs, and commitment to a harmonious, equitable world. This journey toward DEI representation is not just a reflection of changing times; it's a commitment to embracing the richness of the human experience in every aspect of our lives, even the choices we make at the grocery store. FreshDirect partners with brands like Sanzo, the first Asian inspired sparkling water, and Mexican-American food brand Siete to give customers a variety of choice from brands led by multicultural founders. In addition, FreshDirect recently launched the Rising Industry Producers and Entrepreneurs Program where they will work with emerging and diverse-owned businesses to help them grow their brands. The participating brands will receive expert advice and be able to leverage internal FreshDirect resources to grow their brands, including help adapting strategies for ecommerce success and expanding their customer base in the tri-state area.
12fl oz $3.45/pt
current price $2.59/ea
4.5oz $17.74/lb
current price $4.99/ea
approx. 1lb
current price $3.99/ea
12oz $18.65/lb
current price $13.99/ea
5oz $28.77/lb
current price $8.99/ea
approx. 6oz
$23.97/lbcurrent price $8.99/ea
8oz $15.38/lb
current price $7.69/ea
5.3oz $43.74/lb
current price $14.49/ea
5oz $19.17/lb
current price $5.99/ea
8oz $15.98/lb
current price $7.99/ea
8oz $13.98/lb
current price $6.99/ea
approx. 4oz
current price now$4.99/ea earlier price was$5.99Save 25%
buy2 for $9
6oz
current price $6.99/ea
1.5oz $6.66/oz
current price $9.99/ea
current price $14.99/lb
6-8ct, approx. 5oz
current price $9.99/ea
approx. 4oz
current price $1.49/ea
min of 4
approx. 1.6oz
current price $2.49/ea
2fl oz $39.92/pt
current price $4.99/ea
15oz $8.52/lb
current price $7.99/ea
10fl oz $14.70/pt
current price $9.19/ea
10fl oz $14.70/pt
current price $9.19/ea
12oz $18.65/lb
current price $13.99/ea
12oz $18.65/lb
current price $13.99/ea
4ct, 2.5floz ea
$11.18/ptcurrent price $6.99/ea
4ct, 2.5fl oz ea
$11.18/ptcurrent price $6.99/ea
4ct, 2.5floz ea
$11.18/ptcurrent price $6.99/ea
12fl oz $6.65/pt
current price $4.99/ea
12fl oz $6.65/pt
current price $4.99/ea
4oz $25.16/lb
current price $6.29/ea
5oz $20.13/lb
current price $6.29/ea
1.76oz $18.09/lb
current price $1.99/ea
5oz $20.13/lb
current price $6.29/ea
5oz $28.77/lb
current price $8.99/ea
5oz $22.37/lb
current price $6.99/ea
8oz $13.98/lb
current price $6.99/ea
8oz $13.98/lb
current price $6.99/ea
16fl oz $9.99/pt
current price $9.99/ea
16fl oz $9.99/pt
current price $9.99/ea
30ct $0.27/ct
current price $7.99/ea
30ct $42.30/100 Sheets
current price $12.69/ea
4ct, 12oz $0.53/oz
current price now$6.39/ea earlier price was$6.99Save 14%
4ct, 12oz $0.53/oz
current price now$6.39/ea earlier price was$6.99Save 14%
4ct,12oz $0.53/oz
current price now$6.39/ea earlier price was$6.99Save 14%
4ct, 16fl oz ea
$5.25/ptcurrent price $20.99/ea
4ct, 16fl oz ea
$5.25/ptcurrent price $20.99/ea
4ct, 16fl oz ea
$5.75/ptcurrent price $22.99/ea
10.2oz $15.67/lb
current price $9.99/ea
approx. 5oz
current price $3.49/ea
approx. 5oz
current price $3.49/ea
12oz $10.65/lb
current price $7.99/ea
9oz $14.20/lb
current price $7.99/ea
6oz $1.83/oz
current price now$10.99/ea earlier price was$13.59Save 19%
2.5oz $38.34/lb
current price $5.99/ea
6oz $1.83/oz
current price now$10.99/ea earlier price was$13.59Save 19%
9.88oz $40.47/lb
current price $24.99/ea
2.65oz $132.77/lb
current price $21.99/ea
2.12oz $113.13/lb
current price $14.99/ea
5.5oz $19.17/lb
current price $6.59/ea
10ct, 0.67oz ea
$22.19/lbcurrent price $9.29/ea
16oz, 7 slices ea
$0.50/ozcurrent price $7.99/ea
12ct, 16.8oz
$0.95/ozcurrent price $15.99/ea
8ct, 11oz $36.35/lb
current price $24.99/ea
5oz $19.17/lb
current price $5.99/ea
4.5oz $21.30/lb
current price $5.99/ea
2.5oz $38.34/lb
current price $5.99/ea
12oz $29.32/lb
current price $21.99/ea
9oz $12.07/lb
current price $6.79/ea
12fl oz $3.45/pt
current price $2.59/ea
24ct, 12oz
$13.32/lbcurrent price $9.99/ea
8oz $11.98/lb
current price $5.99/ea
5oz $20.77/lb
current price $6.49/ea Save 30%
buy2 for $9
8.5", 8ct $1.43/oz
current price $9.99/ea
8oz $11.98/lb
current price $5.99/ea
8oz $11.98/lb
current price $5.99/ea
7", 8ct $1.43/oz
current price $9.99/ea
12ct, 5.5oz
$1.27/ozcurrent price $6.99/ea
12fl oz $3.45/pt
current price $2.59/ea
12fl oz $4.39/pt
current price $3.29/ea
12fl oz $4.39/pt
current price $3.29/ea
5oz $0.78/oz
current price $3.89/ea
5oz $12.77/lb
current price $3.99/ea
5oz $12.77/lb
current price $3.99/ea
2ct, 5oz ea
$12.78/lbcurrent price $7.99/ea
2ct, 5oz ea
$12.78/lbcurrent price $7.99/ea
5fl oz $17.57/pt
current price $5.49/ea
8.5fl oz $31.23/pt
current price $16.59/ea
23ct $0.73/ct
current price $16.79/ea
35ct $0.48/ct
current price $16.79/ea
20ct $0.84/ct
current price $16.79/ea
2.5oz $83.14/lb
current price $12.99/ea
288ct $0.08/ct
current price $23.79/ea
60ct $0.09/ct
current price $5.69/ea
10oz $7.98/lb
current price $4.99/ea
10oz $7.98/lb
current price $4.99/ea
5.5oz $19.17/lb
current price $6.59/ea
2ct, 5.5oz ea
$11.62/lbcurrent price $7.99/ea
12fl oz $3.45/pt
current price $2.59/ea
4.5oz $19.96/lb
current price $4.99/ea
5.5oz $20.33/lb
current price $6.99/ea
4.5oz $19.96/lb
current price $4.99/ea
7oz $11.41/lb
current price $4.99/ea
30ct $0.35/ct
current price $10.39/ea
20ct $0.51/ct
current price $10.19/ea
30ct $42.30/100 Sheets
current price $12.69/ea
5.51fl oz $36.85/pt
current price $12.69/ea
5.51fl oz $36.85/pt
current price $12.69/ea
18oz $6.04/lb
current price $6.79/ea
1.13oz $49.42/lb
current price $3.49/ea
10.6oz $13.57/lb
current price $8.99/ea
3oz $26.61/lb
current price $4.99/ea Save 20%
buy2 for $8
16oz $4.89/lb
current price $4.89/ea
16.75oz $11.45/lb
current price now$11.99/ea earlier price was$14.39Save 16%
9.8fl oz $17.94/pt
current price $10.99/ea
16oz $4.89/lb
current price $4.89/ea
16oz $4.89/lb
current price $4.89/ea
10.6oz $13.57/lb
current price $8.99/ea
8fl oz $19.98/pt
current price $9.99/ea
8fl oz $21.98/pt
current price $10.99/ea
13oz $6.76/lb
current price $5.49/ea
10oz $10.54/lb
current price $6.59/ea
5oz $28.77/lb
current price $8.99/ea
8oz $13.18/lb
current price $6.59/ea
8oz $13.18/lb
current price $6.59/ea
9oz $13.67/lb
current price $7.69/ea
approx. 10oz
current price $13.99/ea
10oz $12.78/lb
current price $7.99/ea
16.93oz $11.33/lb
current price now$11.99/ea earlier price was$14.39Save 16%
16.75oz $11.45/lb
current price now$11.99/ea earlier price was$14.39Save 16%
8oz $27.98/lb
current price $13.99/ea
8.5oz $16.92/lb
current price $8.99/ea
16oz $7.99/lb
current price $7.99/ea
16oz $7.99/lb
current price $7.99/ea
16oz $7.99/lb
current price $7.99/ea
5.93oz $89.01/lb
current price $32.99/ea
11.36oz $42.24/lb
current price $29.99/ea
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