FreshDirect RIPE Incubator

Driven by the transformative power of personal experience, Bradley embarked on a profound health and wellness journey that reshaped his life's trajectory. Through his health challenges, he realized nutrition's pivotal role in achieving optimal well-being. This awakening marked the birth of Spoonful - a manifestation of Bradley's vision to make nutritious, convenient, and flavorful foods accessible to all. Spoonful meticulously crafts a diverse range of delicious overnight oats that integrate health and taste seamlessly. The ingredients are thoughtfully sourced to cater to various dietary preferences and requirements, ensuring everyone can embark on their unique journey toward vitality.

Working as an ad exec at National Geographic, Suniti witnessed the devastating effects of toxins and plastics on our planet. Inspired by her great-grandmother's Ayurvedic lifestyle, Suniti founded Pure Mitti ("Mitti" means earth), a brand dedicated to sharing the essence of ancient science, culture, tradition, and methods in accessible formats for the modern consumer. Their line of products are rooted in Ayurveda and crafted without toxins, plastics, or palm oil, embracing the wisdom of Ayurveda, adapted for contemporary living.

Matriark Foods launched in 2020 as an environmental-impact food company tackling food waste by producing certified upcycled products. Matriark mitigates food waste through supply chain innovations with farmers and large-scale fresh-cut facilities. In 2022, the company launched the world's first Carbon-Neutral, Upcycled-Certified tomato sauces so that all climate-conscious consumers can engage in climate action through creative home-cooking with every-day delicious pantry staples. And because their tomatoes are processed within just a few days of being picked, the flavor is outstanding!

Mai Vino (MY-VINO) is a female-founded company that believes great wines can come in any vessel. They work directly with winemakers and growers from around the world to produce organically grown and beautifully balanced single-origin wines. The airtight pouches keep the wine fresh for 30 days after opening and reduce its carbon footprint by 80%. We believe the best wines are unfussy and fun to be around - so grab a glass and let us know what you think!

Urszula Lulewicz has her roots in rural Poland, having been born and raised on the family farm. In 2012, Urszula co-founded Terranut, a company dedicated to producing healthy and delicious snacks. Her vision was to create snacks that not only nourish the body but also align with her passion for clean and natural ingredients. Fully raw, cold-pressed, and plant-based.